Raising equity investment is a challenge for any startup, but especially for underrepresented founders. They don’t just face “the usual” questions about their business, their growth plans and valuation, the process by which founders pitch to investors is loaded against them. I’ve written about the underlying research and issues before but I was delighted when Maddyness asked me to share my thinking on how we address these issues
Is your startup ready for equity investment?
Find out how attractive your business is to investors by answering 20 quick questions