Angel investors play an important role in the growth and expansion of startups. According to the 2021 Scale-Up Institute Annual Review on the State of UK Scale-ups, it revealed that 60% of scale-up businesses in the UK have received Angel Investment as an integral part of their funding towards their growth journey.
It’s a mark of how crucial angel investors are, when the government’s revised definition of what constitutes an angel investor it sparked an uproar. Thankfully it sounds like the government is listening and is reviewing how they will address the angel investing rules. In the meantime, faced with a potentially reduced pool of angel investors for now, startup founders need to focus their efforts in order to stand out and attract angel investors.
In a recent article written for Real Business, Hatty Fawcett, Founder of Focused for Business reveals what angel investors look for in a start-up and how founders can appeal to them.
In this article, Hatty explores the added value angel investors bring to startups beyond financial investment. She delves into the key elements they seek beyond a compelling vision and mission, the attributes they value in the team and in you as a founder, as well as the criteria they consider in your business model and the evidence of traction that resonates with them.
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