In a recent survey we ran, 73% of start-ups reported that “finding startup investors” is a major challenge when raising equity investment.
Raising equity investment becomes easier when you pitch to startup investors you have previously engaged with or spoken to, or have been introduced to. This is where networking comes into play.
While discovery tools and well-crafted outreach emails are important, nothing beats having an existing relationship with someone who can provide access to capital. To develop relationships it’s important for startup founders to prioritise networking and build connections with startup investors ahead of fundraising needs.
In a recent article written for Startups Magazine, Hatty Fawcett, Founder of Focused for Business shares her 5 tips for successfully networking with startup investors.
In this article Hatty shares how important it is to do your research to understand who are the right investors for your business, given its current stage of development, so you are networking in the right places to find these types of investors. Hatty goes on to share frameworks you can use to help build relationships, and the ‘places’ you can go to find and network with startup investors.
If you are a startup founder looking to start or improve your networking with the goal of securing investment for your startup this is a must-read for actionable tips on how and where to network with startup investors.
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