The Best Way To Raise Business Capital In A Wounded Economy

Raising investment in difficult economic times

It’s tough raising investment right now. There are fewer investors and the amounts being invested are smaller. How should startups respond if they still need to raise business capital?

There’s a saying, “when the going gets tough, the tough get going”. The sentiment of perseverance is positive – you need a good dose of that as a startup founder! But, is there an element of “do more of the same” in this saying too? That’s less helpful. A change in your market needs a different response – not just more of the same.

Maddyness recently asked Focused For Business’ founder Hatty Fawcett how she thought startups should respond as investors pull back in the light of a difficult economic climate. Hatty was quick to stress there’s no one-size-fits-all answer. Instead she provided a number of considerations to reflect on, and recommended adjustments you can include in your funding plans if you’re raising investment in a difficult economic climate.

Raising investment in difficult economic times? How should startup founders respond?

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