How PEEQUAL Used Focused for Business to Secure Investment and Scale

PEEQUAL’s Journey: From Startup to Festival Favourite

PEEQUAL, the UK’s first standalone women’s urinal, has rapidly transformed from a bold idea into a festival essential. Their journey showcases the power of strategic planning, investor confidence, and the pivotal support from Focused for Business.

A Game-Changing Innovation

Founded by Amber Probyn and Hazel McShane, PEEQUAL addresses the long-standing issue of long queues for women’s toilets at large events. Their innovative “squat & go” urinals, made from recycled materials, offer a sustainable and efficient solution.

PEEQUAL founders raise £250,000 equity investment for their startup

Strategic Support from Focused for Business

Recognising the potential in PEEQUAL, Focused for Business played a crucial role in preparing them for investment. Through the Funding Accelerator programme, PEEQUAL developed a comprehensive financial forecast that demonstrated their growth potential. This strategic preparation was instrumental in securing £250,000 in equity investment.

Scaling Up and Expanding Reach

Since securing investment, PEEQUAL has expanded its presence at major UK events. In 2025, they increased their units at Glastonbury from 40 to 130 and supplied over 30 events, doubling their reach from the previous year. Their commitment to sustainability continues, with plans to manufacture in Poland to ensure quality and EU market access.

Looking Ahead

PEEQUAL aims to raise £500,000 to scale up production and form strategic partnerships. With a lean team and strong financial performance, they are on track to break even by 2025. Their mission to standardise female urinals at public events is gaining momentum, addressing gender inequality in toilet access.

Read the full case study

If you’re an entrepreneur looking to scale your business, consider the support and guidance offered by Focused for Business. Our Funding Accelerator programme can help you prepare for investment and take your business to the next level.

What is PEEQUAL?

PEEQUAL is the UK’s first standalone women’s urinal, designed to provide a sustainable and efficient solution to long queues for women’s toilets at large events

How did PEEQUAL secure investment?

PEEQUAL secured £250,000 in equity investment by developing a comprehensive financial forecast through the Funding Accelerator programme, demonstrating their growth potential to investors.

What role did Focused for Business play in PEEQUAL’s success?

Focused for Business provided strategic support through the Funding Accelerator programme, helping PEEQUAL prepare for investment and attract investor confidence.

How has PEEQUAL expanded since securing investment?

Since securing investment, PEEQUAL has increased their presence at major UK events, supplying over 30 events in 2025 and expanding their units at Glastonbury from 40 to 130.

What are PEEQUAL’s future plans?

PEEQUAL aims to raise £500,000 to scale up production, form strategic partnerships, and continue their mission to standardise female urinals at public events, addressing gender inequality in toilet access.

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Hatty Fawcett

CEO & Founder at Focused For Business

Hatty is the founder of Focused For Business, and has a wealth of experience in growing startups and securing early-stage equity investment for startups. Hatty had a 15-year career in marketing before completing an MBA at Imperial College and working in a succession of startups. She raised over £250,000 for her own startup and also managing some of the investments former Dragon’s Den star Kelly Hoppen made when she appeared on the TV show. Hatty’s dual perspective, both as a founder who has secured investment and as a coach and advisor to startups raising investment, gives her a unique perspective which she uses to demystify the investment process and empower entrepreneurs. Her dedication to levelling the playing field in equity investment caused her to create the Funding Accelerator programme and has earned her the title of Adviser of the Year twice in 2022 and 2024 from Enterprise Nation. She was also a finalist in the Great British Entrepreneur Awards in 2023.

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