How to weave storytelling into your pitch deck to keep investors’ attention

Jennifer Anderson explains how to weave storytelling into your pitch deck to keep investors' attention

As founders we’re told to weave storytelling into our pitch deck, but we are not always told why. Luckily Pitch Coach and Funding Accelerator Mentor, Jennifer Anderson explains why weaving storytelling into your pitch deck helps you attract investors. Funding Accelerator Mentor Jennifer Anderson recently joined a group of startup founders preparing a 10 minute […]

Is equity funding the best option for your startup?

Is equity funding the best option for your startup

Equity funding isn’t for everyone. When you sell shares in your business you are, effectively, entering into a long-term relationship with your investors. Investors provide you with cash to grow your business but they will expect you to deliver them a return on that investment. Many investors will want to actively manage their investment. This […]

3 things angel investors look for in your startup valuation

Funding Accelerator mentor Tracey Rob Perera shares 3 things angel investors look for in your startup valuation

Funding Accelerator mentor, Tracey Rob Perera, shares 3 things angel investors look for in your startup valuation. Tracey Rob Perera is not only a mentor on Funding Accelerator but she is also an angel investor. She also conducts due diligence for a number of angel networks. You could say she’s had a lot of practical […]

How to expand your startup team without it costing more

Funding Accelerator Mentor Chris Booth shares how to expand your team without it costing more

Funding Accelerator expert mentor Chris Booth of Findrs explains how to expand your startup team (and extend your headcount budget) by using AI. When it comes to attracting investors, there’s no doubt that team matters. But where do you put your focus to expand your startup team? It is people who get things done and investors […]

Raising startup funding in a recession

Raising startup funding in a recession

Focused For Business’ founder Hatty Fawcett recently took part of a panel discussing the topic “Raising in a Recession” which had some practical suggestions.

How startup accelerators increase your chance of funding

How startup accelerators increase your chances of funding

While I’ve written before about the benefits of joining startup Accelerators (find out more here), now seems like the perfect time to revisit the conversation. Why? Well, new data from Beauhurst’s report on Top Accelerator Programmes for UK Businesses & Entrepreneurs shows that 40% of UK companies who have attended an accelerator have raised equity […]

3 unit metrics that attract startup investors and build a compelling story of growth

unit metrics that attract startup investors

Did the conversation with potential investors fizzle out at the financial stage? It’s not just the vision, but the focus on detail that secures investors. In this blog, I explore 3 unit metrics that attract startup investors and build a compelling story of growth which is crucial to getting your funding round over the line.  […]

How to find investors, and impress them

Panel members at How to find and impress investors June 2022

Have you ever wondered what it takes to find and impress investors? Well, who better to ask than leading VCs and angels themselves! Earlier this week, I had the pleasure of facilitating an insightful panel discussion with four investors and founders at an event hosted by SeedLegals and Samaipata. It was a wonderful opportunity to […]