Equity Funding For Business: The Best Start-up Funding Options

Getting equity funding for business isn’t for everyone. When you sell shares in your business you are, effectively, entering into a long-term relationship with your investors. Investors provide you with cash to grow your business but they will expect you to deliver them a return on that investment. Many investors will want to actively manage their investment. This means they will expect regular progress updates and they will have a view on how you grow the business. You are entering into a long-term relationship, a bit like a marriage. And, just as marriage isn’t for everyone, so equity funding doesn’t suit all founders.

Recently, Startup Observer asked Focused For Business’ founder, Hatty Fawcett, to explain how founders can decide if equity funding is the best route for their startup, and what other funding options are available. It lead to an interesting discussion about the benefits of angel investors.

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Hatty is the founder of our company, bringing a wealth of experience in funding and investment to the table. With a robust 15-year background in marketing and an MBA from Imperial College, she has successfully navigated the startup landscape, raising over £250,000 for her own venture and managing investments for former Dragon’s Den star Kelly Hoppen. Hatty’s dual perspective as both a founder and an investment manager enables her to demystify the investment process and empower entrepreneurs. Her dedication to levelling the playing field in equity investment earned her the title of Adviser of the Year 2022 by Enterprise Nation.

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