The Best Way To Raise Business Capital In A Wounded Economy

It’s tough raising investment right now. There are fewer investors and the amounts being invested are smaller. How should startups respond if they still need to raise business capital?

There’s a saying, “when the going gets tough, the tough get going”. The sentiment of perseverance is positive – you need a good dose of that as a startup founder! But, is there an element of “do more of the same” in this saying too? That’s less helpful. A change in your market needs a different response – not just more of the same.

Maddyness recently asked Focused For Business’ founder Hatty Fawcett how she thought startups should respond as investors pull back in the light of a difficult economic climate. Hatty was quick to stress there’s no one-size-fits-all answer. Instead she provided a number of considerations to reflect on, and recommended adjustments you can include in your funding plans if you’re raising investment in a difficult economic climate.

Raising investment in difficult economic times? How should startup founders respond?

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FocusedforBusiness

CEO & Founder at Focused For Business

Hatty is the founder of our company, bringing a wealth of experience in funding and investment to the table. With a robust 15-year background in marketing and an MBA from Imperial College, she has successfully navigated the startup landscape, raising over £250,000 for her own venture and managing investments for former Dragon’s Den star Kelly Hoppen. Hatty’s dual perspective as both a founder and an investment manager enables her to demystify the investment process and empower entrepreneurs. Her dedication to levelling the playing field in equity investment earned her the title of Adviser of the Year 2022 by Enterprise Nation.

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