Funding Accelerator graduate PEEQUAL secures £250,000 equity investment

PEEQUAL founders raise £250,000 equity investment for their startup — Amber Probyn, co-founder of PEEQUAL

British Design Fund became PEEQUAL’s largest investor but the reason they provided equity investment might surprise you…

Amber Probyn and Hazel McShane, the two co-founders of PEEQUAL the UK’s first stand alone women’s urinal, became very confident at pitching to investors whilst they were raising equity investment for their pre-revenue startup-up. However, this wasn’t what caught the attention of their largest investor.

What actually impressed British Design Fund was the story of growth developed by PEEQUAL. Not in a “hockey stick” curve, “pie-in-the-sky” kind of a way, but in a tangible, demonstrable way using a strong financial forecast. As part of their participation in Funding Accelerator, PEEQUAL gained access to a financial forecast that made it easy for them to demonstrate month by month, year by year, how their business would grow.

PEEQUAL used this financial forecast template, provided as part of Funding Accelerator to convey the growth potential of their business. It was instrumental in them attracting equity investment for their startup. As Amber explains

“The forecast section of the programme was pivotal. One investor told us it was the most detailed and thought through forecast they had ever seen. They became our biggest investor because the forecast so impressed them. And because we compiled the forecast (rather than getting someone to do it for us) we could handle the questions and due diligence. It was easy to write up our assumptions too.”

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FocusedforBusiness

CEO & Founder at Focused For Business

Hatty is the founder of our company, bringing a wealth of experience in funding and investment to the table. With a robust 15-year background in marketing and an MBA from Imperial College, she has successfully navigated the startup landscape, raising over £250,000 for her own venture and managing investments for former Dragon’s Den star Kelly Hoppen. Hatty’s dual perspective as both a founder and an investment manager enables her to demystify the investment process and empower entrepreneurs. Her dedication to levelling the playing field in equity investment earned her the title of Adviser of the Year 2022 by Enterprise Nation.

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