Sophie Fraser

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Bio

Sophie Fraser is a neuroscience-informed coach and hypnotherapist who helps early-stage founders build the inner foundations for sustainable high performance, including confidence, clarity, emotional regulation and a healthier relationship with pressure. Her work is designed for founders who want to realise their vision and reach their next level with more ease, flow and self-trust, without burning out or sacrificing their health and relationships.

She supports founders through the emotional intensity of building, from those navigating self-doubt, imposter syndrome, perfectionism and overwhelm, to those who know that strengthening their mindset, identity and resilience is a powerful lever for growth. Her work helps founders understand how they are wired and upgrade how they lead themselves while they build.

Sophie’s route into this work is personal. Supporting her daughter’s mental health journey led her to retrain in hypnotherapy, neurocoaching and behaviour change. With an earlier career in marketing and creative commercial roles, she brings both behaviour-change expertise and a strong understanding of the pace, pressure and ambition that come with building a business. Her approach combines neuroscience-informed coaching with deeper subconscious and identity-level work to help founders create lasting change, strengthen self-trust and perform more sustainably under pressure.

Focus of 1-2-1 Session

Sophie supports early-stage founders navigating the emotional intensity of building - particularly those who want to move beyond self-doubt, perfectionism or pressure, and those who recognise that their next level of growth will come from strengthening how they think, lead and perform. She is sector-agnostic and works primarily with the individual rather than the business model, because the goal is to upgrade how you lead yourself while you build.

A 1:1 with Sophie is a practical working session that typically focuses on:

  • Identifying the pattern beneath the problem- what is really driving burnout, self-doubt, overthinking, procrastination or perfectionism?
  • Founder belief systems and subconscious blocks - uncovering the hidden stories and “programmes” that keep you looping and self sabotage, even when you know what you should do logically.
  • Nervous system regulation and emotional resilience - tools to regulate and create steadiness under pressure, so you can respond rather than react, especially during high-stake periods such as fundraising.
  • Growth mindset and founder identity - strengthening resilience through setbacks. Developing deeper self-trust, confidence and the ability to stay the course through the highs and dips of the founder journey.
  • Performance tools for real-life founder challenges - Using practical techniques and coaching such as visualisation, reframing, prompts and guided mindset tools to support stronger performance and more sustainable momentum.

 

Sophie typically works with founders in a deeper 1:1 capacity over 4–6 months, as well as shorter 6-week foundation. She can offer a cohort-style Founder Mindset Accelerator based on her EMPOWER Framework. Designed for supportive small groups (8-10 people max), this experience helps early-stage founders strengthen their vision, belief, identity and growth mindset so they can grow their start-up with greater clarity, confidence and sustainable high performance - while the community aspect adds safety, accountability and normalisation of the founder rollercoaster.