Sarah Petrie is a senior innovation and strategy advisor and fractional business consultant with a proven track record in new venture development, collaborative partnership building and fundraising. She has spent her career providing innovation development and strategic support to new ventures and growth-phase businesses across a wide range of sectors, most recently in Cleantech.

Sarah has acted variously as director, business coach, mentor, project manager and consultant to more than 50 start-ups and SMEs, and has provided strategic advice to over 100 projects. She has supported companies to secure almost £30 million in investment funding and over £12 million in competitive Research and Development funding, as well as delivering accelerator programmes that have helped more than 55 small businesses to scale and grow.

With sector experience spanning Life Sciences, Chemicals, Creative Industries, Food & Drink, Energy, Cleantech, Property and Tourism, Sarah brings a broad, sector-agnostic perspective to her work. As a mentor, she is passionate about helping founders craft compelling business propositions, strengthen their teams, and build effective advisory boards. Her deep understanding of investor expectations and early-stage funding dynamics makes her a highly effective Pitch Coach and strategic advisor for start-ups preparing to raise capital.