Sarah Jones is the founder of Red Apple Ventures, a strategy and brand consultancy supporting purpose-driven businesses at pivotal moments of growth and transition. With over 18 years’ experience spanning FMCG, healthcare, and SaaS, Sarah has held senior leadership roles in sales, brand strategy, and operations, including COO at Gü Puds and Brand Experience Director for an incubator at Haleon (GSK). She has also launched ventures in SaaS and education wellbeing.
Sarah brings a practical, commercial lens to building brands that cut through, drawing on her track record in scaling products, leading teams, and navigating both regulated and fast-moving markets. Her sector versatility and hands-on leadership experience make her ideally placed to mentor founders on go-to-market strategy, customer acquisition, and operational execution.
Passionate about supporting early-stage founders, Sarah helps them gain clarity, focus, and momentum, while also preparing them to access and secure early-stage funding by translating strong propositions into scalable business models.
In a session with Sarah, she will focus on helping you sharpen your positioning and value proposition - always with the consumer's pain points front and centre. Once this is defined, she focuses on the right go-to-market strategy. Sarah will look at what makes your business distinctive, how you’re telling that story, and whether your commercial focus aligns with the biggest growth levers.
To get the most from the session, please prepare:
This will help make your time with Sarah focused and actionable.
