With over 25 years of experience across banking, financial services, consulting and business ownership, Sarah brings a calm, strategic, and highly practical perspective to female founders navigating growth, complexity and change. Her background includes senior roles in financial analysis, management consulting, and investor relations, as well as more than 20 years running her own business. She brings experience in investor relations for early-stage funding rounds, helping founders clearly position their businesses, articulate a compelling investment narrative, and engage confidently with potential investors.

This experience enables her to help founders better understand their numbers, ask the right questions, and build confidence in financial decision-making. Sarah understands the unique challenges women face in business, particularly when it comes to money, risk and self-belief. Many founders feel disconnected from the financial side of their business or lack confidence in interpreting performance, forecasts or trade-offs.

Sarah’s mentoring approach is collaborative and supportive, combining financial insight with coaching to help women gain clarity, challenge assumptions, and make informed choices. She focuses on alignment, ensuring commercial decisions support both business goals and the life the founder wants to lead.