Patricia is a dynamic and commercially-driven sales leader and Executive Coach.

She has a strong track record of delivering revenue growth, developing teams and scaling commercial operations across multiple sectors and locations. She does this by ensuring that sales is the beating heart of the business and that growth is the primary focus. Patricia has predominantly worked with start-up and scaling businesses (e.g. The Instant Group, Harmonic Finance, Craster & Scentered) alongside stints at large enterprises (Nissan Europe, Swiss Bank Corporation, WPP). At Instant, she led a range of disciplines across Sales, Customer Development, Operations, Marketing, Talent and Culture. Her 13 year tenure there saw her take a fledging business through to sale.

More recently, she’s worked with a range of scale ups as they face the growing pains common to many organisations. An expert in building and leading high-performance sales teams, Patricia focusses them on sales and marketing strategies that are aligned to deliver measurable business outcomes. Patricia is strategic yet hands-on, with proven success in PE-backed, start-up, and scale-up environments. Forever curious, she loves coaching and mentoring senior leaders to enable both themselves and the business to flourish.