Michael Croton is a communications and strategy advisor who helps founders and leadership teams find the story that moves people - investors, customers and internal teams. He’s particularly strong at turning complex thinking into a clear narrative and value proposition, then shaping that into practical outputs founders can use immediately (from an elevator pitch through to a full pitch deck and pitch delivery). Michael’s career spans both corporate leadership and advisory work. He set up Albion Communication in 2009 to work 1:1 with CEOs and other leaders to:

• Create, articulate, and enrol others in a powerful sense of purpose and mission (clients include Hyatt Hotels, the World Bank, and M&T Bank, a top 15 US bank).
• Use storytelling to deliver large, complex, multi-year change initiatives, renew company cultures, and embed storytelling as a capability (examples include Blue Shield of California, Humana, Coca-Cola Europe and Holman automotive).

Michael has also worked with the leaders of small organisations including Protect, a whistleblowing charity based in the UK, and Pacific Business Group on Health, a US-based nonprofit coalition of private and public employers that advocates for change in the healthcare industry. Before setting up Albion, he led global communication teams at BP, Barclays and Boots. He began his career as a change management consultant with Andersen Consulting (now Accenture) and with VIA International, a change consultancy that he helped bootstrap its way from 6 to 60 people. While he hasn’t worked inside a venture-backed startup, he enjoys the pace and urgency of early-stage environments and has supported organisations through high-growth phases. Founders often thank him for helping them “find their voice” and “connect the dots”.