Garth is a Value Proposition specialist who works with technical and complex businesses to help founders define their strategy and clearly articulate what they do in simple, compelling terms. He helps early-stage teams build a coherent commercial narrative from the outset.

He supports founders in turning insight that is often stuck in their heads into a clear, structured story that customers, investors and sales teams can quickly understand, repeat and act on. This includes shaping value propositions, stress-testing market assumptions, supporting product positioning and coaching founders to communicate their story effectively in pitches and early-stage fundraising conversations.

Garth brings over 20 years’ experience across technology, finance, pharma and professional services, beginning his career in enterprise environments and, over the last five years, working closely with SMEs and startups. He is particularly well suited to helping founders prepare for early-stage funding by improving strategic clarity, market focus and investor-facing messaging, enabling teams to present a credible, well-evidenced case for growth.