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Becoming a founder who can sell: practical steps that work with Alex Stanley-Bell

Funding Accelerator mentor Alex Stanley-Bell, an experienced B2B and SaaS sales operator, recently spoke to our Funding Mastermind community, explaining how to overcome a

Sales vs fundraising? How to choose, and how to shorten your sales cycle

At some point, every growing company must decide whether the next block of effort goes into selling or raising. It rarely feels like a

Do I have enough traction to raise investment?

Almost every founder reaches a point where momentum feels real on the inside yet hard to prove from the outside. Investors rarely expect perfection.

Should I tranche my raise? How rolling raises and ASAs work

Many founders reach a point where the plan is solid, the pipeline is warming, and one or two hires or pilots would unlock the

How to negotiate sales contracts when you’re the “small fish”

Winning a contract with a large organisation can transform a small company’s credibility and revenue. It can also feel uneven. You face templated terms,

Building a co-founder brand that investors believe in

Most startups over-index on the solo founder story. Investors, however, scrutinise the founder partnership. They know co-founder dynamics can make or break a startup,

How to make your financial model investor-ready (what founders get wrong and how to fix it)

Raising capital without a credible financial model is like pitching a journey without a map. Investors don’t expect your forecast to be perfect but

Should you offer a free trial in your B2B sales process?

“Should we offer a free trial?” is one of the most common and divisive questions founders ask. Trials can remove friction, create urgency to

How Pre-Revenue Startups Can Win Investor Attention

What investors look for before revenue When there’s no revenue to prove demand, investors look for other signals that your idea is worth backing.

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Becoming a founder who can sell: practical steps that work with Alex Stanley-Bell

Sales vs fundraising? How to choose, and how to shorten your sales cycle

Do I have enough traction to raise investment?

Should I tranche my raise? How rolling raises and ASAs work

How to negotiate sales contracts when you’re the “small fish”

Building a co-founder brand that investors believe in

How to make your financial model investor-ready (what founders get wrong and how to fix it)

Should you offer a free trial in your B2B sales process?

How Pre-Revenue Startups Can Win Investor Attention

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