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Lucy Whittington shares marketing and sales advice for simpler, smarter ways to launch or grow your SaaS, Tech or Professional Service business.
Her focus for marketing and sales strategy is MOPS - Message, Offer, Positioning and Sales process.
Message - the outcome, result or value you deliver
Offer - your core product and service
Positioning - where you are in the market
Sales Process - your customer journey (from first impressions to loyal customer)
MOPS can be used to create your first marketing plan, or tidy up what’s already working and add in smart extras that make a difference to your results.
Her software and service experience currently spans:
- Accounting*
- Financial
- HR
- Staffing**
- Reporting
- CRM
- Data analysis
- Property
- Legal
- Wellness
- Consulting
*Marketing Director for Xero UK launch team
**Took internal tech of a marketplace platform to pivot to a public SaaS and exit
If you like the idea of some MOPS for your business, please book a 1-2-1 session and get ready for an insightful review of your marketing or Go To Market plan.
In a 1-2-1 session with Lucy, you will review your MOPS - Message, Offer, Positioning and Sales Process. This will include your product or service name, business name, what you are selling, how you are selling it and to whom. In other words, it's a review of your current marketing and/or go to market plan.
In advance of a session with Lucy, please email her any existing or planned marketing materials and an outline of your sales process. This will help get the conversation going.
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