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Iain Hamilton worked for many years in the Mobile Telecommunications industry doing technical marketing, product management and engineering. He then spent some time as an (unpaid) marketing manager in a start-up, where he developed sales messages, invested as an angel, drafted business plans, worked on valuations, drafted and delivered investor pitches...in fact, like anyone working in a startup, he turned his hands to most things!
As Iain puts it "Things haven’t always gone well, but along the way, I have learned, what works and what doesn’t."
Iain will use a 1-2-1 session to critique your marketing message and offer so it withstands investor interrogation.
Iain will apply his “so what” approach to marketing to support you in improving you marketing messaging and product marketing. He will check that your messages are appropriate for the audience being targeted, be that investors, procurement professionals, technical advisors or business people.
It would be helpful if you could supply the materials you would like Iain to critique in advance of the session with him.
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