Alex Stanley-Bell is a sales coach and business development specialist with over 11 years of experience helping B2B SaaS founders, particularly in AI, cybersecurity, marketing technology, network monitoring and complex SaaS platforms, find their authentic sales voice and take control of their sales process. Having held senior sales roles from pre-seed startups to scaleups including Elastic and Hootsuite, he specialises in founder-led sales, go-to-market messaging, and how to win clients in competitive markets. He offers bespoke 1:1 coaching and detailed sales audits to identify skill and mindset gaps, delivering practical, personalised strategies to close them.
Alex believes every founder is the most credible salesperson their business will ever have and wants to equipping founders with the confidence and tools to take their ventures from seed stage to achieve growth targets.
A 1-2-1 session with Alex can be used as an audit to help identify any gaps in your Sales and Go To Market approach. Alex will support you in building the skills and beliefs that support sales and business development, as well as helping you overcome any that might be preventing you from being successful in acquiring new customers. By the end of a 1:1 session, you will have a document identifying the gaps and suggested areas to focus on, but you will also be empowered with momentum and motivation to achieve the goals and dreams you have for your start-up.
