Alex Moscow

Alex Moscow

Bio

Alex is an experienced PR professional who specialises in helping B2B businesses stand out from the crowd and build long-term, sustainable success. Alex has had a long and successful career in PR and communications working on brands like Samsung, Toshiba, BT, McAfee, Logitech and Lycos. Today he uses his skills to help the owners and senior executives of ambitious B2B businesses build pipeline by demonstrating the value of their skills, knowledge and expertise.

Focus of 1-2-1 Session

Using a proven process, Alex will use your 1-2-1 session to hone your 60 second Elevator Pitch and to develop an introductory email you can use to get a meeting with potential investors.

What you need to prepare

Prior to attending a session with Alex, you need to have:

  1. Developed a 60 second Elevator Pitch using the 7 Essentials framework provided in workshop one, and be ready to pitch this Alex at the start of your 1-2-1 session.
  2. Have thought about what evidence you can provide that demonstrates the extent to which your business solves a problem for your customers (e.g. do you save them time, money or allow them to do something they couldn’t otherwise do)