Alan Cutler is a seasoned business leader with a proven track record in strategic growth, marketing analytics, and partnerships. Currently an Associate Partner at Echo Eight Investments, Alan specialises in driving businesses toward scalable growth, mergers and acquisitions, and successful exits. His role involves crafting tailored strategies, optimising operations, and fostering collaborations that create synergies and unlock market opportunities.

As a co-founder and Chief Strategy Officer of Home Unity, Alan has demonstrated entrepreneurial acumen by building a bootstrapped business focused on providing customers with transparent, reliable broadband services. Under his leadership, Home Unity has achieved rapid growth, thanks to its innovative use of data-driven tools, affiliate marketing systems, and customer-centric strategies.

Throughout his career, Alan has consistently demonstrated his ability to identify market opportunities, develop innovative business models, and build companies from the ground up to profitable exits. His entrepreneurial journey is marked by a combination of strategic vision, operational excellence, and a talent for fostering strong partnerships, which have been instrumental in creating and scaling successful ventures. These achievements have further solidified his reputation as a forward-thinking and astute entrepreneur, capable of delivering sustained growth and long-term value for stakeholders.

With over 15 years of experience, Alan has consulted for various industries, delivering transformative insights into marketing strategies, analytics, and operational efficiency. His career highlights include managing multimillion-pound data-driven projects, scaling startups, and enhancing profitability through innovative solutions like affiliate programs and reporting systems. Alan is adept at using platforms such as Google Analytics, MS Power BI, and custom databases to drive actionable insights.

Alan’s collaborative approach and ability to leverage analytics for decision-making have consistently positioned him as a key player in the businesses he partners with. Whether negotiating complex contracts, developing scalable systems, or driving organisational culture, Alan combines strategic foresight with hands-on expertise to deliver impactful results.