Why having a co-founder in your startup can make you more appealing to investors

Why having a co-founder can make you more appealing to investors.

The journey to securing investment is often a challenging one. But, there’s a strategic move that might just tilt the scales in your favour: teaming up with a co-founder.  I recently spoke with SME Today and explained how having a co-founder in your startup can make your business more appealing to potential investors. Having raised […]

Female Founders: Redefining angel investment to inspire inclusion

Redefining angel investment for female founders

Friday (8th March) marks International Women’s Day (IWD) with this year’s campaign theme being ‘InspireInclusion’. I can’t help but feel despondent though, last year I wrote about the inequalities female founders face when raising equity investment, and another year on I don’t feel much has changed. But – don’t despair – I’m also going to […]

What angel investors look for in start-ups

What angel investors look for in startups.

Angel investors play an important role in the growth and expansion of startups. According to the 2021 Scale-Up Institute Annual Review on the State of UK Scale-ups, it revealed that 60% of scale-up businesses in the UK have received Angel Investment as an integral part of their funding towards their growth journey. It’s a mark […]

Pitch deck: How to include your go-to-market strategy

Pitch deck: Go to market slides banner.

A ‘Go-to-market’ (GTM) strategy is a must-have in any pitch deck. It’s where founders showcase their approach for entering their market successfully, and the slides often cover a lot of ground, from market dynamics and target audience to distribution channels. Often founders find creating these slides challenging, as they need to strike the balance between […]

How to build confidence before pitching for investment

Startups Magazine article: How to build confidence before pitching for investment.

Presenting is often cited as most peoples’ “greatest fear”. It’s unsurprising then that founders often lack confidence when pitching, especially if pitching is new to them. Layered on a high-stakes environment where a great pitch could open up a wealth of funding and business opportunities, a group of strangers, and a handful of tricky questions […]

Master engagement marketing: and you’ll future-proof your startup

Future-proof your startup with engagement marketing.

Investors expect a clear, well-targeted startup marketing strategy if you are going to attract their investment. But, pre-funding when you are still in “hustle mode”, and experimenting with various marketing channels, your startup marketing strategy may lack coherence. It can feel like having puzzle pieces that don’t quite fit together, leaving you with an incomplete […]

Looking for funding? Here’s your step-by-step guide to finding startup investors

Looking for startup investors? Our guide will help

Starting a business is exhilarating, but finding the startup funding to fuel your dreams can be a daunting task. Not only will you have to prepare your business by becoming “investment ready” but you will also need to find startup investors. In this guide, we’ll walk you through the essentials, focusing on equity funding – […]

Raising equity investment? Here’s how to avoid the three biggest mistakes founders make

Raising equity investment? Avoid the three biggest mistakes founders make

Raising equity investment for your business and having shareholders join the business isn’t the right option for everyone. Raising equity investment is time-consuming and a distraction from your real job of running and growing your business. Before you embark on raising equity investment you want to ensure your startup has reached a stage in its […]