Your most important investor document is not your pitch deck (it’s your Executive Summary)!
Do you obsess about your Pitch Deck? Spending hours tweaking it to ensure it gives investors the information they need? Most founders do. A pitch deck – or investment deck – is usually the ‘go to’ document founders create when preparing to raise external funding for their business. The majority of the founders who join […]
How an advisory board makes it easier to raise investment
Julia Elliott Brown, one of our trusted and expert Funding Accelerator mentors, recently led a workshop which introduced the concepts of formal and advisory boards to our startup founders, and how having a board can help raise investment. Here Julia summarises the key points to help you demystify what an advisory board is, why they […]
Why having a co-founder in your startup can make you more appealing to investors
The journey to securing investment is often a challenging one. But, there’s a strategic move that might just tilt the scales in your favour: teaming up with a co-founder. I recently spoke with SME Today and explained how having a co-founder in your startup can make your business more appealing to potential investors. Having raised […]
Funding for startups: A guide to bridge funding
Pre-Seed, Seed, and Series A are all terms that are probably familiar to you if you have, or are looking to, raise funding for startups. Bridge funding may be a term that is less familiar, but as the name suggests it often provides crucial short-term funding for startups and more established companies, helping them to […]
What angel investors look for in start-ups
Angel investors play an important role in the growth and expansion of startups. According to the 2021 Scale-Up Institute Annual Review on the State of UK Scale-ups, it revealed that 60% of scale-up businesses in the UK have received Angel Investment as an integral part of their funding towards their growth journey. It’s a mark […]
How to build confidence before pitching for investment
Presenting is often cited as most peoples’ “greatest fear”. It’s unsurprising then that founders often lack confidence when pitching, especially if pitching is new to them. Layered on a high-stakes environment where a great pitch could open up a wealth of funding and business opportunities, a group of strangers, and a handful of tricky questions […]
Master engagement marketing: and you’ll future-proof your startup
Investors expect a clear, well-targeted startup marketing strategy if you are going to attract their investment. But, pre-funding when you are still in “hustle mode”, and experimenting with various marketing channels, your startup marketing strategy may lack coherence. It can feel like having puzzle pieces that don’t quite fit together, leaving you with an incomplete […]
Networking with startup investors: 5 tips to network successfully
Raising equity investment becomes easier when you pitch to startup investors you have previously engaged with or spoken to, or have been introduced to. This is where networking comes into play.
Looking for funding? Here’s your step-by-step guide to finding startup investors
Starting a business is exhilarating, but finding the startup funding to fuel your dreams can be a daunting task. Not only will you have to prepare your business by becoming “investment ready” but you will also need to find startup investors. In this guide, we’ll walk you through the essentials, focusing on equity funding – […]