Book a Funding Clinic

Lack of investment is one of the biggest barriers to startup growth. Now more than ever. If you have developed your product, launched your business and want to understand your funding options booking a Funding Clinic is a good first step.

What is a Funding Clinic?

A Funding Clinic is an opportunity for you discuss your investment
requirement in an informal but focused 1-2-1 with startup funding expert, Hatty Fawcett. A Funding Clinic will demystify the process of raising early-stage investment and outline your options.

Each clinic lasts 30 minutes and, after an initial discussion about what
your business has achieved to date, will provide practical,
tailored advice on the funding options open to your startup. You can
expect frank, no-nonsense advice which gives you a clear, honest picture of your funding options and what you need to prepare to raise investment. You will leave with clarity about your next steps to unlock investment.

Funding Clinics are conducted via Zoom video conferencing. All you need is
an internet connection and a laptop/computer with a webcam and microphone to take part.

Who are Funding Clinics for?

Funding Clinics are designed to support startups and early-stage businesses who have launched their business and developed at least one product. They are most suited to startups looking to raise between £75,000 and £1 million of seed (or pre-seed) funding. It may well be the first time you have raised investment – that doesn’t matter.

Typically, the founders Hatty Fawcett works with are aged between 40 and 60. About 60% have had a successful professional career but have left corporate life to create their startup, a further 25% are serial entrepreneurs. 

Scroll to the bottom of this page to book your Funding Clinic.

What people say about Funding Clinics

“If you are a startup needing advice on virtually any level of the
business, Hatty is the person to talk to. She clearly has a wealth of knowledge
spanning from the basics of starting a business, building and articulating a
value proposition, through to raising investment for your startup. I started
having conversations with Hatty on her Funding Clinic and found her to be both incisive and attentive. People who have real experience in fundraising – and are actually good at it and willing to share in their experience – are hard to come by, and Hatty is one one them. Moreover she is a thoroughly pleasant human being.”
Manish Patel, Interim CEO at Jiva.ai

“I spoke in detail about funding options and Hatty put us in
contact with several useful organisations. I would recommend Hatty’s
expertise to anyone who has a start up idea or a fully functioning
business.”
Robin Dolton

“Hatty is a true professional and a breath of fresh air in this
sector. I felt very comfortable in sharing my new business app idea with Hatty, and it was inspiring to receive external validation from an expert like Hatty. Hatty’s advice helped spur me on to take the next steps in realising my
idea.”
Valerie Lothian

“Hatty gave me clear, concise and invaluable advice on how to
improve my e-commerce presence and grow my business.”
Becky Lewis

Booking your Funding Clinic

Funding Clinics are free and in heavy demand. Funding Clinics must be pre-booked (via Calendly). Once booked, please make every effort to attend. If exceptional circumstances occur and you can’t attend please use the Calendly link to either re-schedule or cancel the Funding Clinic (or email Hatty) as soon as you know you can’t attend. This allows your Funding Clinic to be re-allocated to someone on the waiting list.

After booking your appointment, you will receive a reminder email with a Zoom link. You will also be given the opportunity to complete an online assessment which gives you a snapshot of how an investor sees your business, and provides pointers on areas you could improve your investor readiness.

Book here:


 



If your internet browser does not display the booking form, click here to be re-direct to the Calendly booking page.

If you require more information about Funding Clinics, email Hatty at hatty@focusedforbusiness.com

Why your executive summary is your most important investment document

*** Book a place on the masterclass “How to write an executive summary that attracts investors” ***

When seeking investment for your business (or, for that matter a social enterprise or creative project) it pays to think like an investor, giving an investor the information they want rather than telling them everything you want to say.

The most important document when you first start talking to investors is your “one-pager” or executive summary. I don’t literally mean an executive summary that summarises your business plan, but rather a short, specifically written document that summarises your investment opportunity and acts as a calling card when approaching investors and angel networks. It is best to keep this to one page. Some founders opt to send their pitch deck to get a meeting with investors, but this makes no sense. If you use the pitch deck to secure the meeting, what will you actually use to discuss the opportunity when you do meet the investor?

Why keep it short and sweet?

Investors (especially the serious ones) are very busy people. They have lots of potential investment opportunities hit their in-box every week. Most investors will make up their mind in less than five minutes whether your business is of interest to them.

“You have to give investors the information they want quickly and succinctly to be in with a chance of getting their attention.”

So how do you get the attention of an investor in just a couple of minutes?

The key is to give then what they want! Whilst individual investors will have their individual “sweet spot” for investments, in assessing an opportunity all investors are looking for certain key information:

  • A brief, no nonsense description of what the business is and does.
  • An explanation of the market opportunity – the problem you solve for your customers, the size of the market and the share of the market you feel you can realistically address.
  • An overview of your customers – who they are, any different groups of customers and how you find new customers.
  • How your products and services differ from the competition (and rest assured there will be competition whether you recognise it or not so, please, don’t say there is no competition!)
  • What you’ve achieved to date – investors look for businesses that are already delivering on their business model so highlight key milestones in your company’s development.
  • An introduction to your management team – who the key personnel are; their skills and experience and what they have achieved in the past.
  • Details of your business model – how you make money and whether you have a number of different revenue streams.
  • Your financials – revenues achieved to date, as well as a forecasting growth expected over the next 3-5 years.
  • Details of the investment you are looking for – how much money you want to raise, what you will do with that money and how much equity you are selling in return for the investment.
  • Oh, and don’t forget to add your contact details. If you do “hook” your investor you want him or her to be able to contact you quickly and easily to discuss the opportunity in more detail.

Think of getting a meeting with a potential investor like applying for a job

A good executive summary does the job of a strong CV. It helps you stand out from the crowd and ensures you get called for interviewWhen you are applying for a job the first step is to send a strong CV to secure an interview. You’ll review the job description and tailor your CV to demonstrate how you are the right person for the job. So it is with an executive summary. No investor will meet you until they have first understood a bit about the business – and that’s where your one page summary of the investment opportunity comes in.

A good executive summary will position the investment opportunity so that it piques the interest of potential investors and gets you that all important first meeting. When you meet you can go into much more detail, and start to assess whether you want the investor on board. The discussion and negotiation really starts – but that’s another blog.

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Book a place on the masterclass “How to write an executive summary that attracts investors”

and receive detailed advice on what to include in an executive summary, a ready-made template that investors love and a free review of your executive summary.

Reserve a place on a Funding Clinic to talk about your funding options
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