Crowdfunding isn't just about the money...three founders share why they chose to crowdfund

Crowdfunding isn’t just about the money…three founders share why they chose to crowdfund

There is no doubt that crowdfunding is a good way to raise investment. What’s interesting is that the reasons people are choosing to crowdfunding are changing. Of course the investment raised is nice – but it isn’t the only reason for undertaking crowdfunding. Below, three different founders share why they choose to do crowdfunding:

“Crowdfunding proved a brilliant way to market test a new product and boost sales.”

Kellie Forbes and Gill Hayward, Co-Founders of YUU World, who have successfully raised two rounds of equity investment, decided to do reward-based crowdfunding to test demand for a new product. They noticed that “wearable tech” products did particularly well on reward-based crowdfunding platforms and they decided to include crowdfunding as a key plank in their marketing strategy. It wasn’t the easy ride they’d hoped but had some surprising results…Read more

“Crowdfunding enabled us to turn a shared vision into a tangible financial commitment.”

Robert Woodford, Marketing Director at Deep Time Walk, turned a shared ethos and vision for the world held by the alumni of Schumacher College to raise funds to create not only a mobile app that takes you on a detailed and dramatised walk through the earth’s history, but also funded educational burseries in the process…Read more

“I loved the idea of having 100+ brand advocates who are emotionally and financially invested in our product.”

Peter Ramsey, Founder of Movem, wanted to put down a marker in his industry by not only raising investment but also establishing brand advocates in the process…Read more

All three founders faced challenges along the way – no one ever said crowdfunding would be easy – and they have been generous in sharing their experience and advice so that you can learn from it.

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