Pitch deck: How to include your go-to-market strategy

Pitch deck: Go to market slides banner.

A ‘Go-to-market’ (GTM) strategy is a must-have in any pitch deck. It’s where founders showcase their approach for entering their market successfully, and the slides often cover a lot of ground, from market dynamics and target audience to distribution channels. Often founders find creating these slides challenging, as they need to strike the balance between […]

Master engagement marketing: and you’ll future-proof your startup

Future-proof your startup with engagement marketing.

Investors expect a clear, well-targeted startup marketing strategy if you are going to attract their investment. But, pre-funding when you are still in “hustle mode”, and experimenting with various marketing channels, your startup marketing strategy may lack coherence. It can feel like having puzzle pieces that don’t quite fit together, leaving you with an incomplete […]