Pitch deck: How to include your go-to-market strategy
A ‘Go-to-market’ (GTM) strategy is a must-have in any pitch deck. It’s where founders showcase their approach for entering their market successfully, and the slides often cover a lot of ground, from market dynamics and target audience to distribution channels. Often founders find creating these slides challenging, as they need to strike the balance between […]
Master engagement marketing: and you’ll future-proof your startup
Investors expect a clear, well-targeted startup marketing strategy if you are going to attract their investment. But, pre-funding when you are still in “hustle mode”, and experimenting with various marketing channels, your startup marketing strategy may lack coherence. It can feel like having puzzle pieces that don’t quite fit together, leaving you with an incomplete […]
Why crowdfunding is like running a marathon…and how you can make it quicker and easier
The power of crowdfunding is undeniable. The media is full of stories of companies raising large amounts of money in just a few days, hours or even seconds! Brew Dog raised more than £7 million from three crowdfunding exercises Just Park raised £3.57 million in 34 days Mondo bank raised £1 million in just 96 […]