How to find and win investors

A no-nonsense, practical online masterclass which provides inspiration on where to find investors, how to get their attention and outlines a proven process for building relationships with investors that deliver investment commitments.

You will:

  • Identify investors within your existing network and beyond
  • Learn what to say to investors so they have the information they need to back you
  • Develop two different types of pitch that you can use to quickly get the attention of investors
  • Discover how to build relationships with investors focused on delivering investment commitments
  • Receive a proven system for managing relationships with investors
  • Practise different techniques for moving investors to an investment decision

The masterclass is live and interactive so that you can ask specific questions and try out different approaches during practical exercises. You will receive focused and practical feedback which is instrumental in improving your communication approach and in building your confidence in front of investors. Places are limited to ensure a good interactive experience.

What people say about the masterclass
“I have felt quite lost in knowing how and what to pitch to investors, and I now feel far more informed. It’s been so valuable to have the content reflected back for me to see what I am not communicating.”

“It was useful to have a complete overview and specific tips about the crowd fundraising process. It’s helped me create some actionable points along with a good overview for the approach.”

Preparation
In advance of the workshop, you will be asked to prepare a 60 second elevator pitch and come ready to present this. Ideally your pitch should:

  • introduce your business by describing the problem you solve for customer
  • outline who your customers are
  • explain what your business has achieved to date
  • detail how much money you are looking to raise and at what valuation
  • and how you will use this investment to grow your business

Duration: 2.5 hours
Location: Online, using Zoom video conferencing
Presented by: Hatty Fawcett, Focused For Business
Fee: £250
Next masterclass: 19th September, 10-12.30pm

Book your place on the next masterclass Book here

About Hatty
Hatty Fawcett is the founder of Focused For Business. She raised two rounds of investment for her own business venture and now supports others in raising investment, predominately through business angels and crowdfunding. She runs a series of online masterclasses, a Fast Track To Funding coaching programme and Crowdfunding Accelerator all of which are designed to make it quicker and easier to raise investment. Hatty also offers  a range of free webinars and Funding Clinics. Hatty regularly speaks on the topic of raising investment and is an active blogger on the subject.

What people say about working with Hatty
“Hatty is a great teacher! The rich content of the course kept me interested and helped me. This course has given me confidence.” Sue Frost, Co-founder Curamicus

“The webinars from Hatty are great but the best bit is the interaction with the other participants and hearing how they are approaching their journey to investment.” David Toscano, Cin Cin Italian Canteen

“Hatty was a fantastic coach helping us create a short pitch, ensuring the delivery of key investor information in a simple but effective way” Gill Hayward, Co-Founder, YUU World

“Hatty’s content was excellent and I learnt far more than I had imagined. We had a good laugh whilst getting some serious work done.” Sharon Maddy-Patel, Maddy Lou Shoes

“Hatty made the daunting process of accelerating my business a simple, outlined and structured process. As a company we have gained direction, professionalism and valuable information through her insights.” Arun Thangavel, Co-Founder, Hollabox

You can read more recommendations on Hatty’s LinkedIn profile.

Book your place on the next masterclass – Book here

See the full range of Preparing for Investment: Online masterclasses

How to succeed at crowdfunding: Free, live and interactive webinar

A free 60 minute, live and interactive webinar presented by experienced crowdfunder Hatty Fawcett, Founder of Focused For Business.

You will discover:

  • How to select your crowdfunding platform to attract the right investors.
  • The 7 essential elements of a successful investment pitch.
  • The secret of crowdfunding (that no one tells you) which is key to success.
  • How to set your crowdfunding target to ensure success – not failure.
  • The inside track on how to off-set risk to attract serious investors.

Places are limited to ensure a good interactive experience.  Please book early to avoid disappointment – scroll down to book.

As the webinar is online, there is no travel time, simply log from your computer wherever you are – all you need is an internet connection and a webcam. A login link will be emailed prior to the webinar.

There is no need to bring anything but please come ready to participate fully. Hatty will share specially prepared content, answer your questions about crowdfunding and give you the opportunity to learn more about the eight week online programme, Crowdfunding Accelerator.

BOOK YOUR PLACE NOW
Click on the “Select a date” link below to see all available dates and times for this webinar and to reserve your free place:

(If your browser does not display the booking form, click here to be re-directed to an Eventbrite booking form).

What people say about this webinar

“A very informative seminar that gave me a much clearer understanding of the different types of crowd funding available and which of these might be most suitable for my business”

“Hatty is a fountain of wisdom when it comes to crowdfunding.”

“Hatty is a great teacher! The rich content of the course kept me interested and helped me understand how crowdfunding fits into various financial offerings.”

“I found your webinar to be extremely helpful and would rate it 10/10”

“It was useful to interact with the others and it’s reassuring to hear your stories of fundraising.”

“I found the webinar useful and, as always, your tone and enthusiasm are very motivating. You would be a great person to work with because of your know-how.”

About Hatty

Hatty Fawcett raised £250,000 through crowdfunding and angel investment for her own business venture. She learnt the hard way what it takes to raise investment and now speeds up the process of getting investment for startups and early-stage businesses. Hatty runs Crowdfunding Accelerator an eight week programme designed to make it quicker and easier for businesses to prepare for crowdfunding. She regularly speaks on crowdfunding and is an active blogger on the subject of raising investment. Hatty is also a Regional Manager for Angels Den and is a Talent Spotter for The Start-up Funding Club.

What people say about Crowdfunding Accelerator

“Hatty is a great teacher! The rich content of the course kept me interested and helped me understand how crowdfunding fits into various financial offerings. This course has given me confidence on how and when to organise a campaign.” Sue Frost, Co-founder Curamicus

The Crowdfunding Accelerator was an excellent way to explore the concept of crowdfunding in a real hands-on and practical way which resulted in having everything I needed to proceed.” Claire Timbrell, Co-founder The MacGuffin Project

“Hatty was a fantastic coach helping us create a short pitch, ensuring the delivery of key investor information in a simple but effective way” Gill Hayward, Co-Founder, YUU World

“Hatty made the daunting process of accelerating my business a simple, outlined and structured process. As a company we have gained direction, professionalism and valuable information through her insights”. Arun Thangavel, Co-Founder, Hollabox

Giving you the tools to raise investment: Online masterclasses for start-ups, founders and early stage businesses

This online masterclasses series is designed to give startups the tools and information they need to prepare for investment in a focused, actionable way:

How to write an executive summary that attracts investors
Learn to create an executive summary for business angels or crowdfunding investors that really sells your investment opportunity.
Find out more and book a place

How to create a business valuation that gets your start-up funded
“Real world” business valuation for start-ups and early stage businesses looking to raise angels investment or crowdfunding.
Find out more and book a place

How to find investors and move them from “Doubters” to “Shareholders”
How to find, warm up and close deals with business angels and crowdfunding investors.
Details coming soon

How to pitch your start-up to raise investment
Develop the range of different pitches you will need when raising angel investment or crowdfunding.
Details coming soon

 

 

How to create an executive summary that attracts investors

A practical, results-focused masterclass that gives you everything you need to create an Executive Summary for business angels or crowdfunding investors that really sells your investment opportunity.

Developed with input and feedback from active investors, you will:

  • Learn to use the 7 Essentials of a successful pitch to structure your Exec Summary
  • Do a practical exercises to describe your business in one succinct sentence
  • Receive a ready-to-use Exec Summary template which investors love
  • Develop a series of “proof points” that show investors you have traction
  • Discover the three most important things to include in your Exec Summary
  • Receive a supporting workbook, additional resources and proven tips

In addition to the live and interactive online masterclass, if you submit your draft Executive Summary (using the template provided in the Masterclass) the course leader, Hatty Fawcett, will conduct a review of this and provide detailed feedback and suggestions for improvement, giving you additional confidence that you have an Exec Summary that will attract investors.

 

Places are limited to ensure a good interactive experience.

What people say about the masterclass
“Booking this masterclass was the best money I’ve spent. I left feeling inspired, more knowledgeable and confident that I had a one page exec summary worthy of any investor table.” Arran Campbell, MyKoolBox

“This masterclass helped me create a successful Executive Summary. Hatty is fun to work with, smart and has a bounty of real-life experience that she generously shared with our class. I have a new, more professional perspective on how to present my company and talk to investors.” Magi Raible, LifeGear Design

Duration: 90 minutes
Location: Online, using Zoom video conferencing
Presented by: Hatty Fawcett, Focused For Business
Fee: £200

Book your place on the next masterclass

If you can’t see the booking form, book your place via Eventbrite

About Hatty
Hatty Fawcett is the founder of Focused For Business. She raised two rounds of investment for her own business venture and now supports others in raising investment, predominately through business angels and crowdfunding. She runs a series of online masterclasses, a Fast Track To Funding coaching programme and Crowdfunding Accelerator all of which are designed to make it quicker and easier to raise investment. Hatty also offers  a range of free webinars and Funding Clinics. Hatty regularly speaks on the topic of raising investment and is an active blogger on the subject.

What people say about working with Hatty
“Hatty is a great teacher! The rich content of the course kept me interested and helped me. This course has given me confidence.” Sue Frost, Co-founder Curamicus

“The webinars from Hatty are great but the best bit is the interaction with the other participants and hearing how they are approaching their journey to investment.” David Toscano, Cin Cin Italian Canteen

“Hatty was a fantastic coach helping us create a short pitch, ensuring the delivery of key investor information in a simple but effective way” Gill Hayward, Co-Founder, YUU World

“Hatty’s content was excellent and I learnt far more than I had imagined. We had a good laugh whilst getting some serious work done.” Sharon Maddy-Patel, Maddy Lou Shoes

“Hatty made the daunting process of accelerating my business a simple, outlined and structured process. As a company we have gained direction, professionalism and valuable information through her insights.” Arun Thangavel, Co-Founder, Hollabox

You can read more recommendations on Hatty’s LinkedIn profile.

Book your place on the next masterclass

If you can’t see the booking form, book your place via Eventbrite

See the full range of Preparing for Investment: Online masterclasses

Why crowdfunding is like running a marathon…and how you can make it quicker and easier

The power of crowdfunding is undeniable. The media is full of stories of companies raising large amounts of money in just a few days, hours or even seconds!

Brew Dog raised more than £7 million from three crowdfunding exercises

Just Park raised £3.57 million in 34 days

Mondo bank raised £1 million in just 96 seconds

Looking at these examples you might be forgiven for thinking that crowdfunding is easy.

Let me tell you, it’s not!

Crowdfunding is like running a marathon. It takes months of preparation, a good dose of persistence and a degree of stubbornness that stops you giving up even when the going gets tough.

Most of the hard work for a successful crowdfunding campaign is done before you put your campaign live. As with marathon running, the amount of preparation you do is directly correlated to the result you achieve. There’s a lot to do: From preparing written copy and a video pitch to developing a motivating suite of rewards or business valuation. You’ll need to hone your business or project plan in order that it conveys the essential information investors look for, and you’ll need to tee up potential investors so that the money starts to pour in when your crowdfunding pitch goes live.

In fact, crowdfunding is a full-time job – one that’s usually done alongside your other full-time job – that of running your business or project.

Crowdfunding is not an exact science either. Are you certain the crowdfunding platform you have selected will help you attract the right type of investors? Have you pitched your rewards package at the right level to motivate investors? Would it be better to set a lower crowdfunding target and overfund, or should you aim high from the start?

For many, crowdfunding seems appealing but when you look into the detail of what is needed, crowdfunding moves to the “too hard” pile and the campaign never gets off the ground.

For those that do try, there are many pitfalls and difficulties along the way.

The bad news is that over 50% of crowdfunding campaigns that launch fail to achieve their target.

For this reason, it pays to get professional help. After all, if you do run a marathon chances are you will take on a personal trainer or, at very least, research and adopt a training programme.

Crowdfunding Accelerator, an online programme of workshops and mentoring, is designed to make it quicker and easier to run a successful crowdfunding campaign.

Over 8 weeks, in 90 minute (online) weekly meetings you are guided, step-by-step, through the elements of a successful crowdfunding pitch.  There is specially created content which focuses your effort on the things that really matter, workbooks, easy-to-use templates, helpful tips and motivational advice. It’s like having a personal trainer at your side.

There is no doubt that, if you prepare properly, crowdfunding is a good source of finance. In fact, just as a marathon runner can pretty much tell you the time they will run on race day, so it is with crowdfunding. If you prepare properly you’ll know just how quickly you’ll achieve your crowdfunding target , perhaps down to the last second!

A good way to find out more about Crowdfunding Accelerator is to join a free online, interactive seminar: How to succeed at crowdfunding Book your free place below or find out more here

book onto a free online taster session. Sign-up here to receive details of the next taster session.

Crowdfunding Accelerator: Making successful crowdfunding quicker and easier

Crowdfunding Accelerator: An online programme of workshops and mentoring


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How to succeed at crowdfunding: Free webinar
This free 60 minute, live and interactive webinar reveals everything you need to know to succeed at crowdfunding from how to choose the right platform, what to put in your crowdfunding pitch and the thing that no one tells you but which really makes the difference between success and failure.
Find out more and book a place
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The harsh truth is that 50% of crowdfunding pitches fail to reach their funding target. Crowdfunding Accelerator is an eight week ONLINE programme designed to make it quicker and easier for you to run a successful crowdfunding campaign. The programme:

  • takes a step-by-step approach, focusing your effort on the things that really matter
  • provides specifically prepared content focused on each aspect of your crowdfunding campaign
  • supports you with programme workbooks, handy-to-use templates, additional resources and proven tips
  • encourages peer learning, support and motivation through a closed Facebook Group
  • facilitates the actions needed to prepare your campaign through weekly “homework”
  • culminates with “Pitch School” where each participant pitches their campaign and receives tailored feedback
  • significantly improves your chances of crowdfunding success

What participants say about Crowdfunding Accelerator

“Hatty is a great teacher! The rich content of the course kept me interested and helped me understand how crowdfunding fits into various financial offerings. This course has given me confidence on how and when to organise a campaign.” Sue Frost, Co-founder Curamicus

“The webinars from Hatty are great but the best bit is the interaction with the other participants and hearing how they are approaching their journey to investment.” David Toscano, Cin Cin Italian Canteen

“The motivation I felt during my time on Hatty’s Crowdfunding accelerator was powerful. Hatty kept me accountable for progressing my work towards my crowdfunding campaign and gave invaluable feedback every week. Her content was excellent and I learnt far more than I had imagined. We had a good laugh whilst getting some serious work done.” Sharon Maddy-Patel, Maddy Lou Shoes

“Hatty made the daunting process of accelerating my business a simple, outlined and structured process. As a company we have gained direction, professionalism and valuable information through her insights”. Arun Thangavel, Co-Founder, Hollabox

“The Crowdfunding Accelerator was an excellent way to explore the concept of crowdfunding in a real hands-on and practical way which resulted in having everything I needed to proceed.” Claire Timbrell, Co-founder The MacGuffin Project

“You have really helped me address my ideas and improve my plans. The support has met my expectations which were high”. Adalberto Battaglia, Founder Quinto Quatro

“I’ve found your feedback on the homework assignments most helpful. It feels like personal tuition.” Sue Frost, Co-founder Curamicus

“The homework is by far the best bit! It’s what made this so much more practical than just researching crowdfunding on your own, because you end up with everything you need to proceed. Even if you don’t proceed, the homework definitely focuses you on what is important for your business.” Claire Timbrell, Co-founder The MacGuffin Project

“Hatty was a fantastic coach helping us create a short pitch, ensuring the delivery of key investor information in a simple but effective way” Gill Hayward, Co-Founder, YUU World

“Hatty was a delight to work with and her style was friendly yet challenging, she pushed me further and allowed my to try out new thoughts in a safe space. Her experience in crowdfunding gives Hatty credibility and she certainly knows her stuff! Despite being aimed at crowdfunding, I got so much more out of her course with regards to general marketing and sales.” Sharon Maddy-Patel, Maddy Lou Shoes

Dates for the next programme

The next Crowdfunding Accelerator starts in September 2018.

Location
This is an online programme delivered weekly in 90 minute interactive video call meetings. There is no need to travel. Simply log in from your computer (with internet access) wherever you are.

What next?

Got questions about the programme? CONTACT HATTY

Want to join the next cohort of Crowdfunding Accelerator: SIGN UP NOW

Want advice on your funding options? Book a free online funding clinic

 

New Event: Stand out from the crowd: How to prepare for successful crowdfunding

Tuesday 17th November, 3pm – 6pm, Ageas Bowl, Southampton

This year 7,000 SMEs will raise more than £1 billion through crowdfunding, how could your business benefit?

This event will help you decide. You don’t often get this sort of expertise in the room. Live funders who can help you raise business finance and specialists who have been there and done it successfully, who can help with your preparation, so you fully understand the platforms and the implications of each.

It’s a great way to ask any questions you have about crowdfunding, take the temperature of a new idea, or simply network with other business leaders who either want to learn more, or who are similarly frustrated with traditional finance options.

Spaces are limited, so you are urged to book quickly to avoid disappointment.

Book before 31st October and qualify for the Early Bird price of £15.

Book now

Details of event: Stand out from the crowd: How to prepare for successful crowdfunding

 

 

Sign-up for an invitation to the next crowdfunding seminar

Focused for Business is running a number of seminars on crowdfunding over the coming months. These will be practical sessions at which you can expect to discover:

  • What crowdfunding is
  • The different types of crowdfunding platform and how to choose the best platform for you
  • Case studies from people who have successfully raised investment through crowdfunding
  • Support and advice on how to prepare your crowdfunding pitch

For a personal invitation to the next seminar, please complete the sign up form below: