How to weave storytelling into your pitch deck to keep investors’ attention

Jennifer Anderson explains how to weave storytelling into your pitch deck to keep investors' attention

As founders we’re told to weave storytelling into our pitch deck, but we are not always told why. Luckily Pitch Coach and Funding Accelerator Mentor, Jennifer Anderson explains why weaving storytelling into your pitch deck helps you attract investors. Funding Accelerator Mentor Jennifer Anderson recently joined a group of startup founders preparing a 10 minute […]

How to find investors, and impress them

Panel members at How to find and impress investors June 2022

Have you ever wondered what it takes to find and impress investors? Well, who better to ask than leading VCs and angels themselves! Earlier this week, I had the pleasure of facilitating an insightful panel discussion with four investors and founders at an event hosted by SeedLegals and Samaipata. It was a wonderful opportunity to […]

Riding the roller coaster: Motivation for Startup Founders

pedro velasco roller coaster unsplash 1024x759 1

Let’s face it, running a start-up (or any small business) is a roller-coaster. There are plenty of ups and downs, highs and lows. Maintaining motivation as a startup founder is challenging. You need resilience and persistence to cope when things aren’t going to plan – but also the ability to recognise and celebrate successes when […]

How to get investors “on the hook”

How to get investors on the hook April 2019 600

Your business needs investment. You are out there networking and pitching like crazy but despite your best efforts investors remain elusive. It’s a familiar story. How do you get investors “on the hook”? The Allbright Academy which supports female entrepreneurs, approached Hatty Fawcett, Founder of Focused For Business and an AllBright Academy Ambassador, to ask […]

How to find cornerstone investors

How to find cornerstone investment 600 March 2019

In many ways, raising investment is a confidence game. Not only will investors want to get to know the founding team and the business plan so that they have confidence in your abilities, but investors will look for external validation too. They may hold back on committing to investing until they see that someone else […]

How I proved my startup so I could quit my job and feed my passion

Anyone can come up with a “brilliant business idea” but it is quite another thing to put your money where your mouth is, take the plunge, give up your job and commit to making your idea a reality. For many founders of startups, taking the decision to leave your job – and a predictable salary […]