Why crowdfunding is like running a marathon…and how you can make it quicker and easier

**** Free, live and interactive webinar “How to succeed at crowdfunding” packed full of practical crowdfunding advice, insider tips and resources that support your crowdfunding campaign. RESERVE YOUR FREE PLACE ****

The power of crowdfunding is undeniable. The media is full of stories of companies raising large amounts of money in just a few days, hours or even seconds!

Brew Dog raised more than £7 million from three crowdfunding exercises

Just Park raised £3.57 million in 34 days

Mondo bank raised £1 million in just 96 seconds

Looking at these examples you might be forgiven for thinking that crowdfunding is easy.

Let me tell you, it’s not!

Crowdfunding is like running a marathon. It takes months of preparation, a good dose of persistence and a degree of stubbornness that stops you giving up even when the going gets tough.

Most of the hard work for a successful crowdfunding campaign is done before you put your campaign live. As with marathon running, the amount of preparation you do is directly correlated to the result you achieve. There’s a lot to do: From preparing written copy and a video pitch to developing a motivating suite of rewards or business valuation. You’ll need to hone your business or project plan in order that it conveys the essential information investors look for, and you’ll need to tee up potential investors so that the money starts to pour in when your crowdfunding pitch goes live.

In fact, crowdfunding is a full-time job – one that’s usually done alongside your other full-time job – that of running your business or project.

Crowdfunding is not an exact science either. Are you certain the crowdfunding platform you have selected will help you attract the right type of investors? Have you pitched your rewards package at the right level to motivate investors? Would it be better to set a lower crowdfunding target and overfund, or should you aim high from the start?

For many, crowdfunding seems appealing but when you look into the detail of what is needed, crowdfunding moves to the “too hard” pile and the campaign never gets off the ground.

For those that do try, there are many pitfalls and difficulties along the way.

The bad news is that over 50% of crowdfunding campaigns that launch fail to achieve their target.

For this reason, it pays to get professional help. After all, if you do run a marathon chances are you will take on a personal trainer or, at very least, research and adopt a training programme.

Crowdfunding Accelerator, an online programme of workshops and mentoring, is designed to make it quicker and easier to run a successful crowdfunding campaign.

Over 8 weeks, in 90 minute (online) weekly meetings you are guided, step-by-step, through the elements of a successful crowdfunding pitch.  There is specially created content which focuses your effort on the things that really matter, workbooks, easy-to-use templates, helpful tips and motivational advice. It’s like having a personal trainer at your side.

There is no doubt that, if you prepare properly, crowdfunding is a good source of finance. In fact, just as a marathon runner can pretty much tell you the time they will run on race day, so it is with crowdfunding. If you prepare properly you’ll know just how quickly you’ll achieve your crowdfunding target , perhaps down to the last second!

A good way to find out more about Crowdfunding Accelerator is to join a free online, interactive seminar: How to succeed at crowdfunding Book your free place below or find out more here

book onto a free online taster session. Sign-up here to receive details of the next taster session.

Crowdfunding Accelerator: Making successful crowdfunding quicker and easier

Crowdfunding Accelerator: An online programme of workshops and mentoring

**** Free, live and interactive webinar “How to succeed at crowdfunding” for practical crowdfunding advice, insider tips and more about Crowdfunding Accelerator. RESERVE YOUR FREE PLACE ****



The harsh truth is that 50% of crowdfunding pitches fail to reach their funding target. Crowdfunding Accelerator is an eight week ONLINE programme designed to make it quicker and easier for you to run a successful crowdfunding campaign. The programme:

  • takes a step-by-step approach, focusing your effort on the things that really matter
  • provides specifically prepared content focused on each aspect of your crowdfunding campaign
  • supports you with programme workbooks, handy-to-use templates, additional resources and proven tips
  • encourages peer learning, support and motivation through a closed Facebook Group
  • facilitates the actions needed to prepare your campaign through weekly “homework”
  • culminates with “Pitch School” where each participant pitches their campaign and receives tailored feedback
  • significantly improves your chances of crowdfunding success

What participants say about Crowdfunding Accelerator

“Hatty is a great teacher! The rich content of the course kept me interested and helped me understand how crowdfunding fits into various financial offerings. This course has given me confidence on how and when to organise a campaign.” Sue Frost, Co-founder Curamicus

“The webinars from Hatty are great but the best bit is the interaction with the other participants and hearing how they are approaching their journey to investment.” David Toscano, Cin Cin Italian Canteen

“The motivation I felt during my time on Hatty’s Crowdfunding accelerator was powerful. Hatty kept me accountable for progressing my work towards my crowdfunding campaign and gave invaluable feedback every week. Her content was excellent and I learnt far more than I had imagined. We had a good laugh whilst getting some serious work done.” Sharon Maddy-Patel, Maddy Lou Shoes

“Hatty made the daunting process of accelerating my business a simple, outlined and structured process. As a company we have gained direction, professionalism and valuable information through her insights”. Arun Thangavel, Co-Founder, Hollabox

“The Crowdfunding Accelerator was an excellent way to explore the concept of crowdfunding in a real hands-on and practical way which resulted in having everything I needed to proceed.” Claire Timbrell, Co-founder The MacGuffin Project

“You have really helped me address my ideas and improve my plans. The support has met my expectations which were high”. Adalberto Battaglia, Founder Quinto Quatro

“I’ve found your feedback on the homework assignments most helpful. It feels like personal tuition.” Sue Frost, Co-founder Curamicus

“The homework is by far the best bit! It’s what made this so much more practical than just researching crowdfunding on your own, because you end up with everything you need to proceed. Even if you don’t proceed, the homework definitely focuses you on what is important for your business.” Claire Timbrell, Co-founder The MacGuffin Project

“Hatty was a fantastic coach helping us create a short pitch, ensuring the delivery of key investor information in a simple but effective way” Gill Hayward, Co-Founder, YUU World

“Hatty was a delight to work with and her style was friendly yet challenging, she pushed me further and allowed my to try out new thoughts in a safe space. Her experience in crowdfunding gives Hatty credibility and she certainly knows her stuff! Despite being aimed at crowdfunding, I got so much more out of her course with regards to general marketing and sales.” Sharon Maddy-Patel, Maddy Lou Shoes

Dates for the next programme

The next Crowdfunding Accelerator runs on Thursday lunchtimes from 1.00pm – 2.30pm (GMT) on the following dates:
January – 25th
February – 1st, 8th, 15th, 22nd
March – 1st, 8th, 15th

Location
This is an online programme delivered weekly in 90 minute interactive video call meetings. There is no need to travel. Simply log in from your computer (with internet access) wherever you are.

What next?

Attend a free, live and interactive webinar “How to succeed at crowdfunding” for practical crowdfunding advice, insider tips and more about Crowdfunding Accelerator. RESERVE YOUR FREE PLACE

Got questions about the programme? CONTACT HATTY

Want to join the next cohort of Crowdfunding Accelerator: SIGN UP NOW

Want advice on your funding options? Book a free online funding clinic