Six strategies for crowdfunding success

Raising investment (be that crowdfunding or angel investment) is hard work. I liken it to running a marathon. Much of the hard work is actually done before the race day itself. So it is with crowdfunding. Before you put your crowdfunding pitch live, you need to do a lot of work behind the scenes to ensure success.

I was recently interviewed by “Let’s Talk Business” and shared with them my six strategies for crowdfunding success. You can listen to the interview (below) which is in two parts.

Hatty Fawcett explaining crowdfunding

Part one: The first three strategies for crowdfunding success

  • Tell a good story
  • Demonstrate traction
  • Surround yourself with good people

Part two: The remaining three stratagies – and one extra piece of advice

  • Forecast the future
  • Invest in your video
  • Prime the pump
  • You only have one chance to make a first impression – make it a good one by getting professional help

If you are planning a crowdfunding campaing and would like someone by your side to help you on your way, why not get in touch?

Funding Clinics for 2017/18

Lack of investment is one of the biggest barriers to business growth. Whilst it is harder to access bank loans these days, there is still money available for growing and ambitious businesses, particularly through alternative investment from business angels and crowdfunding.

Hatty Fawcett, Regional Manager for Angels Den and Talent Spotter for The Start-up Funding Club runs regular Funding Clinics. The clinics are an opportunity for you to discuss your investment needs in an informal environment and to gain practical, tailored advice on the funding options open to your business. The clinics are most suitable for businesses looking to raise investment of £50K or more.

What is a Funding Clinic?
Funding Clinics run twice a month, generally on the first Tuesday and third Thursday of each month. Each clinic lasts 30 minutes and is held online using Zoom video conferencing. All you need is an internet connection and a laptop/computer with a webcam and microphone to take part. Clinics must be booked in advance. Scroll to the bottom of this page to book your Funding Clinic.

What people say about Funding Clinics
“Hatty is a true professional and a breath of fresh air in this sector. I felt very comfortable in sharing my new business app idea with Hatty, and it was inspiring to receive external validation from an expert like Hatty. Hatty’s advice helped spur me on to take the next steps in realising my idea.” Valerie Lothian

“Hatty gave me clear, concise and invaluable advice on how to improve my e-commerce presence and grow my business.” Becky Lewis

“Hatty has a heart of gold and offered her extensive knowledge and wisdom above and beyond what was asked. Her heart is in her work and it shows.” Gingi Medina

“I spoke in detail about funding options and Hatty put us in contact with several useful organisations. I would recommend Hatty’s expertise to anyone who has a start up idea or a fully functioning business.” Robin Dolton
Funding clinics are free but must be pre-booked using the booking form below:

If your internet browser does not display the booking form, click here to be re-direct to an Eventbrite booking page.

If you require more information about Funding Clinics, email Hatty at hatty@focusedforbusiness.com